Most homeowners of privately-held companies consider that they know what their firm is worth. That’s one of the necessary issues to recollect concerning the process of business valuation. A 1999 merger between Prudential and Aetna was adopted by downward earnings reporting among corporate customers in six states. The exception was Texas, which pressured Aetna to surrender some of its business to rivals as part of the merger. Guideline Public Firm Method- A way throughout the market strategy whereby market multiples are derived from market costs of stocks of corporations which can be engaged in the identical or comparable strains of …